Ajust: Old spelling of the word adjust, meaning: 

Alter or move (something) slightly in order to achieve the desired fit, appearance, or result.

My name is Hendrick A.J. Fruergaard, and I am living in Dubai. I have worked in sales since the late 90s, and as a consultant, coach and mental trainer for more than 15 years.

I have worked and coached within personal coaching, career advice/coaching, sales/management coaching and team & couples coaching. In 2015 I was certified as an International Executive Coach, and in addition have a number of certifications within behavior and behavior reaction – DiSC profiling etc. I have more than 1,000 coaching sessions behind me – both private customers/clients, professionals and athletes – including as a coach/mental trainer for e.g. national team horse rider.

In 2023 i decided to change my way of life, and stop more than 20 years of career race. It was time to try to live another way – a way from the beach in balance with an ASD diagnose on the side.

I stopped the corporate life and as part of management in the consulting company GROWU.AE – and is now enjoying a life in balance with more time for living, family, board positions and for developing projects, with focus on my partnership in the fintech company TRADEWITH.US Solutions LLC.

Hendrick helped our sales managers and sales reps with sales coaching for a few months. The result was impressive in actual numbers and the attitude and feedback from the sales team. I can highly recommend Hendrick both as a coach and as a speaker… (Erik Bjerlestam, CEO Bfound)